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Denmark's largest
Health & Beauty retailer

Matas Group

Matas Group is Denmark’s largest beauty, personal care and health products retailer. Over the past 70 years or so, Matas has been a preferred supplier to Danish consumers of nearly all categories of beauty, health and wellbeing products and has been named one of the best-known Danish brands several times. Matas consists of 264 stores, as well as several webshops.

No. 1

leading H&B retailer in DK

20.3 m

transactions in 2019/20

264

stores in DK

25.5%

turnover from online in Q1 2020/21

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DKK 3.8 bn

Revenue in
2019/20

+50%

Online growth
last 9 quarters

19.0%

EBITDA margin before
special items in
FY 2019/20

76%

Cash conversion avg.
FY 14/15 to FY 19/20

14.7%

online share of revenue in
2019/20